Event goers strapped on glowing headphones with the choice of a DJ
Many commissioned street murals simply can’t exist without some sort of “happening” for publicity purposes. Case in point, the so-called Rivington Wall, a relatively new marketing endeavor by pop-up proprietors, Parasol Projects.
Situated across the street from its white-box gallery space at 2 Rivington Street, the canvas was most recently painted by German artist Uta Brauser (via Creative CNTRL agency) in a bid to jump on the selfie bandwagon. The three-paneled piece – “Selfie Cult” – is a commentary on independence in the digital age. It urges passers by to pose and share photos across social media. And its tenure ended with a silent disco dance party. Event goers strapped on glowing headphones with the choice of a DJ or two other mixes, broke out the glow sticks, snapped photos in front of the wall, and dancd through New York’s liveliest quiet party. The night included a night of public partying, illuminated headphones, and a polaroid photo in front of the mural to give you all instagram likes, the music on mute was magical with Selfiecult closing with silent disco (aka “quiet clubbing”).
Silent RevolutionProvide exceptional Silent Disco entertainment systems and Electronic Marketing Solutions for festival goers, event guests, conference and convention groups, including new product launch audiences.
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“Shhh… Silent Disco in progress!”